Pablo Larrazábal announced this Sunday, 5th January, that from the Hero Dubai Desert Classic he will be showcasing a new clothing brand. The most personal of his career. It is 11:AM, the golf-specialised textile brand that he himself launched onto the market in mid-2023 and which has grown rapidly in a very short time, creating a very distinctive brand with which numerous customers identify, whether they are golfers or not.
Larrazábal, as is the case with Tiger Woods and his brand Sunday Tiger, will wear his own clothing at tournaments, as demonstrated in the photos he has chosen for the news launch. Remember that the motto of 11:AM is playing fresh, a style that perfectly represents the playing style of the nine-time DP World Tour champion and which has captivated fans worldwide over the years.
La tienda de 11:AM ya está abierta: simplemente disfruten de ella
Thus, 11:AM, a one hundred percent Spanish brand, lands on the DP World Tour with its founder. A new showcase opens and, above all, its international character is enhanced.
As you well know, the relationship between 11:AM and Ten Golf has always been very close since its inception. The journalists of this house wear its clothing at all live tournaments and it is common to see them on any golf course (and beyond) with their polos, t-shirts or sweatshirts.
This magnificent relationship was further intensified last December, with the launch of an exclusive collection of 11:AM and Ten Golf with the motto La culpa es del indio, in reference to the opening theme of the podcast Bola Provisional. The performance of this collection has been extraordinary. In fact, there are only a few garments left for sale in some sizes. The idea is to continue this collaboration in the future, following the positive response it has received.
