While the players compete on the course, the fans do so on Google: this is how the Ryder Cup was experienced digitally.
From Bethpage to Google: the digital impact of the Ryder Cup
The impact of the Ryder Cup is measured not only in up’s and birdies, but also in searches and trends. Through Google search data, it is possible to understand how interest in the tournament evolves, which players and countries attract attention, and which topics generate


