Chevron’s debut as title sponsor of The Chevron Championship 2022, the first LPGA major of the year, was heralded a success with activities off course complementing and accentuating the stellar performance of the world’s best golfers on course.
While the 2022 Champion Jennifer Kupcho dazzled over the Dinah Shore Tournament Course finishing at 14 under par and two shots clear of the field, Chevron delivered innovative philanthropic activations around Mission Hills to highlight their commitment both to women’s golf, and diversity and inclusion.
In total, Chevron donated more than $2 million last week to their chosen charities focusing on supporting and championing women in sports, the workplace and society, a gesture which matches their notable prize fund increase of over 60 percent to $5 million at this year’s Championship.
With both the community and fan experience at the heart of activations, Chevron hosted The Chevron Championship Leadership Forum for aspiring junior golfers and The Chevron Championship STEM Camp with over 100 students from Cathedral City Elementary all designed to highlight the importance of diversity and inclusion from early education to careers.
The showpiece activation, featured as part of NBC and Golf Channel coverage, was The Chevron Challenge on the 14th hole where Chevron donated $10,000 for every birdie and $1,000,000 for the first hole-in-one. There were 50 birdies on the 14th over the four tournament days totaling $500,000 which Chevron then doubled to $1 million. The first hole-in-one was delivered by 2018 Champion Pernilla Lindberg on Sunday at the 5th hole, taking Chevron’s donation to nonprofits to $2 million.
The money raised will be distributed amongst NSBE SEEK powered by Techbridge Girls,* the LPGA Foundation and KPMG Foundation,* and Catalyst* to advance gender equality. (*See below for more details)
To celebrate the community of Rancho Mirage and to support local teachers, Chevron also provided a $50,000 donation from DonorsChoose to Brenda Santana, Cathedral City Elementary School principal, for classroom materials and activities.
“This week has been everything we have hoped for and more. Not only did we have an inspiring platform to showcase social investment partners aligned with our values, we were also able to highlight some amazing and strong sportswomen at the pinnacle of their careers,” said Josetta Jones, chief diversity and inclusion officer for Chevron.
NSBE SEEK powered by Techbridge Girls
Techbridge Girls excites, educates, and equips girls from underserved communities to pursue STEM careers. Techbridge Girls has developed and implemented equitable STEM pedagogy that is gender and culturally responsive. Techbridge Girls brings a focus on STEM equity, social-emotional learning practices and cultural and gender responsive curriculum, by providing resources for the educators and the wider ecosystem that surrounds the girls, including their role models, families, and the community.
The National Society of Black Engineers (NSBE) created the Summer Engineering Experience for Kids (SEEK) to inspire Black students with the opportunities and wonder of the STEM field. SEEK is a free, three-week summer program that offers a fun and engaging educational experience for students in grades 3–5. SEEK aims to provide high-quality learning opportunities to underrepresented students who otherwise may not have access to a robust STEM education.
LPGA Foundation & KPMG Foundation Scholarships
A new Chevron scholarship through the LPGA Foundation will be launched this fall that focuses on providing financial support to girls from underrepresented communities looking to enter a science, technology, engineering, or math (STEM) career path.
Chevron supports the KPMG Future Leaders Program, a charitable initiative focused on developing future generations of women leaders. Annually, the program awards twenty-two top female high school seniors the opportunity to enhance their personal growth through college scholarships, a leadership development retreat, mentorship, and an introduction to golf.
Chevron invests in organizations like Catalyst, which for 60 years has accelerated the progress of women in business and is leading the Great Reimagining of the workplace – one that works for all women.
Chevron also partners with Catalyst to expand the Men Advocating Real Change (MARC) program. The MARC program is focused on engaging and empowering male executives and leaders to consistently model inclusive behaviors, influence more equitable talent management systems and processes, and build effective partnerships across gender.
Chevron and the LPGA Foundation hosted an inaugural Leadership Forum. Using the forum as a platform, Chevron is looking to create a pipeline into the golf industry through education, introduction and opportunity for middle and high school age women who have discovered their passion for golf and have the desire to pursue a career in the game.