FootJoy has officially unveiled its new Premiere Series 2026, an evolution of one of the most recognised ranges in world golf. The American firm aims to preserve the classic essence that has made this model a reference on professional circuits, while introducing key improvements in traction, stability and comfort
It is no coincidence that this footwear family represents approximately the 40% of total shoe use on the PGA Tour, a figure that reflects its huge acceptance among the world’s top players
A refreshed collection for men and women
The new line includes completely redesigned models in both the men’s and women’s categories. For men the new Packard and Marquis stand out, while for women the Packard and Madison are being launched, all featuring a refined aesthetic and premium materials
FootJoy has opted for hand-selected full-grain premium leathers, together with lighter, more flexible finishes that modernise the classic silhouette without losing its identity
ARCTrax: a major innovation in the sole
The major technological leap arrives with the new ARCTrax sole, designed to deliver Tour-level traction and stability on any surface and in any condition
This system features an anti-channeling design and concentric circles that promote flex and optimise the forces against the ground during the swing, helping the player generate more power and control. In addition, it is combined with replaceable studs Pulsar LP from SoftSpikes, reinforcing grip on every shot
More comfort with less weight
Another pillar of this new generation is comfort. FootJoy has worked to reduce the overall weight of the footwear while improving stability and the feel on the foot
Notable features include:
· Moulded Ortholite® tongue that secures the foot better
· Padded collar reinforcement for improved heel stability
· Optimised cushioning under the foot for long days on the course
All this helps maintain high performance throughout the round, regardless of the number of holes
Release dates and prices
The new Premiere Series will be rolled out progressively across the European market:
· 12 March 2026: launch of Packard (men’s and women’s) and Madison
· 1 May 2026: arrival of the Marquis model
As for recommended prices:
· Packard (men’s): 260 €
· Marquis (men’s): 280 €
· Packard (women’s): 240 €
· Madison (women’s): 260 €
FootJoy’s vision
The company emphasises that this update responds directly to the demands of professional players and high-level amateurs
“We have listened closely to feedback from Tour players to elevate performance. The new Premiere Series maintains the classic silhouette that golfers expect, but reinvented with superior performance”, explained Patrick Trubiano, the brand’s product director
With this new Premiere Series, FootJoy reaffirms its dominant position in the golf footwear market, demonstrating that tradition and innovation are not only compatible, but can coexist in the same product to continue setting the standard in the modern game.
